A small Madison firm sees big things in technology that promises to give brick-and-mortar stores the kind of customer intelligence their online competitors have been using to their advantage for years.
Outfitted with what amounts to a sort-of indoor GPS, retailers and others are beginning to use the signals sent out by smartphones to gather a rich lode of data on what’s happening in their buildings.
And the leaders of Solomo Technology Inc., along with many others in the young but burgeoning field, are counting on a lot more of that.
“We see the indoor location market exploding,” Solomo founder and CEO Liz Eversoll said. “…You wouldn’t build a website today without analytics, and tomorrow you won’t have a location without intelligence.”
Read more at the Milwaukee Journal Sentinel.